Meet Jennifer Clare, the creative founder of Zafur.
Throughout her career spanning various facets of the fashion industry, including retail, design, and personal styling, Jennifer has gained invaluable insights into understanding customer desires.
She emphasizes the importance of meticulously listening to customers, recognizing them as the driving force in an ever-evolving industry.
"Fashion for me is an art form; I find a strong sense of escapism in it, it allows the mind to wander and desire."
Her journey in fashion included studying in London which led to her visiting Vogue House, fueling her ambition to establish her own brand.
Reflecting on her experiences attending Fashion Week shows in Paris, London, and New York, Jennifer remembers the appreciation she felt towards the craftsmanship behind each piece-delving beyond trends to understand the narratives and emotions woven into each garment.
Drawing from her extensive experience as a personal stylist, Jennifer acknowledges the deeper connection between clothing and lifestyle. This insight inspired her to create Zafur, combining her passion for travel with her desire to offer practical yet luxurious designs that simplify the complexities of modern wardrobes.
At Zafur, Jennifer emphasizes a philosophy of luxury with ease, aiming to streamline the wardrobe experience for busy individuals. She observes a shift in consumer preferences towards quality over trends, advocating for the creation of timeless wardrobe staples to minimize environmental impact.
Together, let’s redefine fashion for modern, dynamic & ambitious lives.