Zafur takes the runway at Doha Fashion Show.

When Zafur was asked to feature in this wonderful fashion event, we were more than happy to, as this was a fantastic opportunity and a great part of our design is inspired from our Middle East travels over the years. It was an honour to showcase what we have created. 

Having worked and attended at many fashion shows around the world as a stylist over the years, this was our creative director Jennifer Clare’s ideal day at the office - arranging looks, selecting models, dress fittings, catwalk rehearsals and show preparations. 

Jennifer created the show looks for Doha Fashion Show with our worldwide audience in mind, ensuring the message of what wearing Zafur captivates. We launched the show with our brush stroke print design that accentuated truly sophisticated, luxury looks, that took us from resort to dinner party. 

        

Welcomed by red-carpet on arrival at St Regis Arabia, The Pearl Doha, it was clear that this was a remarkable venue to showcase fashion from all over the world. Organised by Wild Sky Events, there was a standout team working hard behind the scenes to ensure smooth operations. The local Qatar press and media was full of activity.

Following on from the red-carpet arrival, designers and guests were greeted to a stunning welcome reception with a live pianist, refreshments, and some networking before entering the main ballroom.

While we featured some of our most popular looks, our Signature Print was received with much pleasure from the audience. Each look truly deserved the opportunity to showcase at Doha Fashion Show. 


                  

Our collection glazed down the runway, giving the audience a chance to see the movement, print, and design of how Zafur can be worn - and how it falls easily into modern day busy lives. 

We empowered business looks with our Medinah Cape Blazer - striking ultimate business, glamour, and power.

We closed the show featuring our Gold Gilded Beige looks that we accessorized with gold jewelry to enhance the pieces and the style options of Zafur. 

  

It was such an honour to attend the Doha Fashion Show and to have the opportunity to showcase a truly beautiful collection on the runway. A huge thank you to the event organization team, and of course our amazing models. We look forward to attending the following seasons in the future.